We will always start with the company goals. Together we will come up with a goal and we will think about how to reach it. This is the start of the roadmap. In this roadmap, there will be research about the acquisition, customer relations, an integrated media strategy and how we can use al the different channels. Everything based on market research and data analysis. To reach people we need to know who they are and where they are. That’s why we will always start with an extensive target group research and we will look into your current customer files. We will collect a lot of data about their online behaviour and we will get insights into all the parts of the customer journey.