Whether it’s about creating a digital strategy from scratch, renewing an old strategy or creating online campaigns per channel. With a careful analysis, strategic plan, smart thinking and continues updates you are on the right way to creating the perfect Digital Original marketing strategy.
Where does a digital marketing strategy start? Online presence with good results is what every company wants. To reach this it is important to use the right channels for the right target group and to make sure the campaigns reach them. A digital marketing strategy ensures less failing and being ahead of your competition. That’s why this is the basis for all digital marketing activities.
We will always start with the company goals. Together we will come up with a goal and we will think about how to reach it. This is the start of the roadmap. In this roadmap, there will be research about the acquisition, customer relations, an integrated media strategy and how we can use al the different channels. Everything based on market research and data analysis. To reach people we need to know who they are and where they are. That’s why we will always start with an extensive target group research and we will look into your current customer files. We will collect a lot of data about their online behaviour and we will get insights into all the parts of the customer journey.
The starting point is done and now we are going to make sure your company message will be spread on the right channels on the right time in a strategic way. There will be an advisory plan where we can ensure that you can fill in the gaps in the short and long term. Together we will raise your Digital Original marketing strategy to the highest level.
This is the moment!! The roll-out of your digital campaigns can finally start. A good combination of owned, earned and shared media because the best results come from a well-integrated marketing solution. An important aspect is to continuously measure the results, to optimize and cross-reference this with the KPI’s that are established. Every week, month or quarter we will give a clear report with the numbers that matter to you. We will clearly discuss the results and will talk about future plans.