To interpret data and to translate that to useful insights is what gets us going. We transform data points to an easy dashboard and analyse digital behaviour to optimize marketing campaigns.
We help clients to manage large units of data and use it to get the perfect balance between brand recognition and conversions. The right message to the right person at the right moment, that’s how you get Return On Investment (ROI).
The collecting, interpreting and the translating of data into useful insights to make decisions and to create a positive customer journey. Data is only useful if you understand what it means and if you can use it. That’s why we build user-friendly dashboards in Google Data Studio to create an overview.
To understand the digital behaviour of your (potential) clients we start with looking at website data. How do users get to your website and how do they use it. A data-analyst is a standard part of a digital marketing team to ensure that we look at the right data and so that we use the budgets as useful as possible. The insights will be used to optimize the ads and to personalize it. But we will go further than that. With predicting models we can find people who fit your company. These are the people with the biggest chance of a conversion. We can help you target these people and let them visit a personalized landing page.
If a visitor becomes a client can depend on the smallest details. Your website or app can have many visitors, but do they use your website as intended, and are they the right visitors? With web analytics and conversion ratio optimization methods, we find possible obstacles. Together we can improve the total user experience to create better marketing campaigns and better results.